Fashion Communication · Design Educator · Researcher · Creative Director
PhD in Fashion Communication Studies (GLS University)
M.Des, National Institute of Fashion Technology, Mumbai
Assistant Professor, GLS University, Ahmedabad.
Teaching: Design Research · Design Management · Trend Forecast
Colour Concepts · Fashion Communication · Sustainable Practices
Founder & Creative Director, Mannmaya —
sustainable ready-to-wear rooted in Indian craft heritage.
"Where craft memory meets contemporary expression."
Bandhani · Kutch Embroidery · Tangaliya · Bhujodi
Peer-reviewed journals, conference papers, and book chapters spanning fashion communication, gender, craft, and Gen Z consumer culture. Full profile on ResearchGate.
Gen Z Awareness and Perception of GI-Tagged Handloom and Textile Products
View on ResearchGate →Gen Z and Soft Masculinity: Exploring Perceptions and Consumer Behaviour in Fashion and Beauty
View on ResearchGate →Keeping Up with the Trends: Impact of Social Influence on Gen Z's Fashion Consumption
View on ResearchGate →Social Media as a Catalyst in Making an Inclusive Fashion Industry
View on ResearchGate →Gender Fluidity in the Digital Age: The Impact of Social Media Influencers on Generation Z
View on ResearchGate →Gen Z Fashion Consumption: Influence of Social Media
View on ResearchGate →Gen Z Reshaping the Streetwear Sneaker Market
View on ResearchGate →Features, interviews, and press mentions across academic, fashion, and cultural platforms in India and Canada.
Fashion Art Toronto
Culture Crossroads — Wearable Collection Showcase
2024 · Toronto, Canada
Read feature →Muse Arts Creative Lab
Fine Art Exhibition — Canadian Debut
2024 · Toronto, Canada
Read feature →Academic Press
PhD Research on Gen Z Fashion Communication featured in institutional coverage
2025 · Ahmedabad, India
Read feature →Mannmaya
Sustainable Ready-to-Wear — Brand Coverage & Press
Ongoing
View coverage →More media links coming soon. For press enquiries — adityam93224@gmail.com
Creative practice spanning wearable collections, fine art exhibitions, curatorial projects, and documentary series rooted in Gujarati craft heritage.
01 · Nov 2025
Culture Crossroads — Fashion Art Toronto F/W 2025
A wearable collection presented at Fashion Art Toronto translating six Gujarati textile craft traditions — Bandhani, Kutch embroidery, Tangaliya weave, Bhujodi weave, hand embroidery, and hand block printing — into contemporary global silhouettes for Canadian fashion audiences.
02 · May 2025
Fragmented
Digital illustration printed on foam sheet (A2). Exhibited at Muse Arts Creative Lab, Toronto, Canada.
03 · May 2024
Blossoming Identities
Digital illustration printed on foam sheet (A3). Exhibited at Muse Arts Creative Lab, Toronto, Canada.
04 · Ongoing
Threads of Gujarat
A nine-episode Instagram Reel documentary series documenting the six Gujarati craft traditions featured in Culture Crossroads — exploring the artisans, communities, and techniques that sustain these living textile traditions.
05 · Mar 2021 – Present
Mannmaya
Sustainable ready-to-wear fashion label rooted in Indian craft heritage. Centred on natural dyes, hand embroidery, inclusive silhouettes, and slow fashion storytelling. Showcased at Fashion Art Toronto F/W 2025.
Available for academic collaborations, visiting faculty opportunities, creative commissions, and press enquiries.
adityamehta22
Academic profile, teaching experience, publications
linkedin.com/in/adityamehta22 →ResearchGate
Aditya Mehta
Full publication record, citations, research projects
researchgate.net/profile/Aditya-Mehta-9 →@mannmaya
Label work, craft documentation, Threads of Gujarat series
Follow on Instagram →Based in
Ahmedabad ↔ Toronto
Available for remote collaboration and visiting positions in Canada
Open to opportunities →For direct enquiries
adityam93224@gmail.com